Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. In its pure form, Vitamin C is unstable in water. Magnesium Ascorbyl Phosphate (MAP) is a water-soluble derivative of Vitamin C. The Ordinary Magnesium Ascorbyl Phosphate 10% is more stable in water but it is less potent than direct L-Ascorbic Acid.
It is compatible with water but higher concentrations cannot be offered in a low-viscosity serum format and requires emulsification to form a cream. This formula is a light cream that offers 10% pure MAP (very high solubilized concentration).
Aside from the general benefits of pure Vitamin C, MAP has been shown to offer specific skin brightening benefits, more so than other derivatives of Vitamin C
(Note: some brands offer "powder" formulations that offer up to 15% MAP. Such powders would offer less direct availability of MAP as compared to an emulsion such as this formula which has solubilized the complete 10% concentration of MAP. It is extremely difficult to solubilize higher concentrations of MAP in non-powder formulations).
Aqua (Water), Coco Caprylate/Caprate, Magnesium Ascorbyl Phosphate, Isodecyl Neopentanoate, Plukenetia Volubilis Seed Oil, Dodecane, Disteardimonium Hectorite, Polyglycerol-3 Diisostearate, Polyglycerol-3 Polyricinoleate, Glycerin, Hexamethyldisiloxane, Terminalia Ferdinandiana Fruit Extract, Tocopherol, Sodium Chloride, Phenoxyethanol, Chlorphenesin.
Apply a small amount of this cream formula to face AM and PM, after application of water-based serums.
We're Australian Owned and based in Sydney. You can normally find us packing your orders with our Frenchie 🐕.
Free shipping is available on all orders over $69. You can read more about our shipping and delivery here.
We're tired of crazy markups and unavailability for Asian beauty products in Australia. We're here to combat that.
We're Australian made and owned :)
We have a love for skincare.
One of the main reasons why we started this business was to ensure that Australians get access to affordable Asian beauty products! We believe everyone should feel beautiful, inside and out. We found the joy in Asian Beauty a few years ago - and while it's not only helped improve our skin and self-esteem consequently, it's definitely one of the favourite part of day, getting to unwind and pamper ourselves!
We run a little differently to other companies. While we love curating products (and will continue to do so), we want to get products that you want! So please, feel free to contact us and let us know what products/ranges you want!
We're very much open to suggestions for beloved products that you want!
We know the struggle of being in Australia and having such limited ranges, expensive overseas shipping, high markups, weak Australian dollar and long wait times (sometimes, we just want instant gratification!).
We're working on curating a larger range of products and would love your help!
Please let us know of any products that you wish to see on the store here. We appreciate any feedback given! Our goal for the store is to listen to you guys.
We can't always guarantee that we'll be able to get the item in, but we'll endeavor to try and get it in.
Yes, they are! We've priced ourselves without extreme high markups - our ultimate goal isn't profit. We want to be sustainable yes, but our goal is to make sure that Australians have access to Asian skincare! We know the struggle of not being able to find a particular product OR finding the product that is crazily marked up AND crazy shipping fees.
We've priced our products reasonably in accordance to the shipping prices it takes to get to us.
We have direct suppliers in Korea and Japan.
All parcels are shipped from Sydney, Australia within 24-72 hours of receiving the order, excluding weekends and public holidays. If there are any delays, we will notify you straight away.
Generally if you place an order before 8pm, it'll be packed on the same day to be picked up by our couriers the next day. If it isn't, please expect it to be packed within the next 1-3 days after you've placed your order (especially with Krave/Glossier/Peach & Lily products that are high in demand and therefore we get high volumes of orders when we do a release).
We pack all orders from Sunday - Thursday (i.e. if you place an order on Friday, it won't be packed until Sunday to be picked up by our couriers on Monday).
Please refer to our shipping and delivery policy here.